FOR IMMEDIATE RELEASE:
January 22, 2013
Public Relations Manager
Girl Scouts Roll Out New Boxes to Kick Off 2013 Cookie Season
DES MOINES, Iowa - Girl Scouts of Greater Iowa (GSGI) can’t wait to kick off the 2013 cookie season, set to run from February 1 through March 17. This year, the organization will be introducing a new cookie and all new cookie boxes, which help explain how important the cookie program truly is.
“Our cookie program helps girls develop the skills they need to succeed in the world today, skills that last a lifetime,” GSGI CEO Jamie Boersma said. “We are thrilled about the new boxes and know Girl Scout cookie lovers will love them, too. Not only have they received a complete makeover, but they now showcase what we’re all about here at Girl Scouts: girl leadership,” Boersma said.
For the first time since 1999, all boxes of Girl Scout Cookies have an updated look and purpose: to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business. The iconic Girl Scout Cookie package now features the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls: goal setting, decision making, money management, people skills, and business ethics.
While Girl Scouts is very excited about the cookie box overhaul, they are just as excited about the release of their new cookie, “Mango Crèmes with NutriFusion™,” which combines a crispy cookie with the taste of the tropics. These vanilla and coconut cookies are filled with a tangy mango-flavored crème enhanced with nutrients derived from fruits.
Girl Scouts can’t wait to start selling the new cookie, (along with all of your old favorites,) showing customers the packages’ ‘new and improved look,’ while making the 2013 cookie season the best yet!
Beginning February 15th, you can find cookies near you by visiting www.girlscoutsiowa.org and clicking on “Booth Locator.”
Photo: The Girl Scouts of the USA: New Package Redesign (9.28.12)
Design: Anthem Worldwide (New York)
About Girl Scouts of Greater Iowa:
Serving girls in Central and Western Iowa, NE Nebraska and SE South Dakota, Girl Scouts of Greater Iowa provides leadership programming to over 15,000 girls and 4,000 adult volunteers. It is a great time to be a Girl Scout and you can sign up at any time during the year. To find out more about our program, please visit our website at www.girlscoutsiowa.org or call us at 800-342-8389.
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. Girl Scouting is the leading authority in girls’ healthy developments and builds girls of courage, confidence and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more info on how to join, volunteer, reconnect or donate to Girls Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.